The Gatekeeper Algorithm That Regulates & Moderates Our Personal & Business Lives

BROKEN WORLD

For those of us trying to find an audience online: it's not that you can't reach a large audience on platforms like Medium (for writing), Instagram (for photos) and Facebook and X (for social exchange), but invisible forces are working against us. Before the internet, a combination of luck and talent, the right thing in the right place at the right time, could be enough to propel your message into the public consciousness. But there’s an additional obstacle to overcome with digital platforms that I’d like to address: the gatekeeper algorithm. 

Traditional gatekeepers of industry are human. You can work with an agent, a publisher, an editor, built a relationship with them, convince them that your work has merit and value and you in turn can evaluate whether those people are a good fit for you: will they work to develop you, can you develop a working relationship built on trust? 

It still requires patience and effort but the essential exchange is human to human. Now if you put a computer between two people and its goal is to regulate their relationship in order to achieve its own outcomes, well you can already see where the problems begin. Even worse, if neither party knows what the interceding artificial intelligence’s goals are, this makes communication more challenging, if not outright dangerous.